Discover how to optimize your marketing programs and learn what questions to ask when planning and executing community and lead-generation programs. Download articles, tools, research and presentations to learn about the latest best practices and more.
Lessons from Reddit and Digg: Using digital ethnography to build a thriving online community
Learn what digital ethnographic research is and how it can be applied to help organizations better understand audiences, optimize marketing initiatives and messages, better position products and services, and build thriving online communities. This research was presented by the Sequentia Environics Community Team at the 2011 Mesh Conference.
From Talk to Action: A Proposed Framework to Measure Online and Social Tools for Audience and Community Engagement
Can social media be measured? It can—and it’s about much more than just sentiment measurement and conversation. Download these ten measurements to get you started.
CMA 2009 Presentation – Content Marketing for Leads, Revenue & Fame
There’s a reason this sales team serenaded its marketing agency (us!) at dinner in 2007. How did TAB quintuple its leads, get 36,000 opt-ins to a records management communications program, generate $4 million in sales and $10 million in pipeline in 2008? Learn now via this 40 slide powerpoint presentation.
Community Needs Assessment
Setting goals for customer community programs is critical for a properly-structured program build to deliver on those goals, but a small minority of programs start with specific measurable goals in place. The Sequentia Environics Community Needs Assessment will help your organization assess its goals, articulate objectives, and do an inventory of its digital landscape with the goal of community in mind.
Social Media Measurement Guide
Can you measure social media? The prevailing wisdom is a hesitant “sort of.” The answer in 2009 should be an emphatic yes! Download our Guide detailing 10 measurements to take you from just talk to meaningful data and action.
Online Metrics for Communicators
Our hypothesis is that yes, communications success can be measured with well-structured programs.
TABCaseStudy
Find out how Sequentia Environics helped TAB to increase their ROI by 1200%
Customer Communities Can Deliver
Discover the many ways connecting with your customer community can help your business.