Interpreter helps you measure, analyze, and compare the effectiveness of social media channels and content. Interpreter distills the key metrics that marketers need to measure, into simple, web-based reports that marketing executives can use to direct their marketing strategy, demonstrate ROI from their social media activities and make smarter use of their marketing budget.
Compare conversions across social channels
If you put a call to action on Twitter, Facebook or your online community, which generates the most subscribers, conversions or community members?
Measure the impact of your content
Compare how your videos, whitepapers, toolkits etc… resonate with your audience – what themes are most popular, how long does your content have value?
Filter what’s talk and what’s action
Measure whether social media is contributing to stronger digital relationships – you know your followers and fans are talking about you – what is driving them to take action?