We have yet to meet a marketer who doesn’t find it challenging to stay on top of ever-emerging social media tools and employ them with demonstrable ROI. Like our clients, we love to meet a challenge head on, and the result has been the development of a methodology that eliminates the mystery and guesswork in building relationships through social media.
Our proprietary methodology, “The Sequence”, has four pillars:
- Understanding the needs and habits of the individuals you want to build relationships with
- Creating content to address those needs
- Reaching out to build relationships in the right places, delivering value at every opportunity
- Observing and listening to improve your ongoing relationship-building efforts and measure ROI
The Sequence is made up of a number of services which can be delivered as a package or à la carte, depending on your needs and resources. These services include:
- Intelligence on the needs and habits of individuals you want to build relationships with
- Content strategy and development
- Conversation landscape scans and analysis (in partnership with our sister company, Nexalogy Environics)
- Social media communications set-up and management
- Program measurement and analysis
If you need to integrate social into your marketing initiatives, talk to us about putting together the right strategy.