Sequentia Environics

Digital Journal, Inc., a leader in social news and citizen journalism, is pleased to announce the formation of a Board of Advisers. The Board will provide expertise to the company’s management team to spearhead new initiatives to grow Digital Journal’s global media presence. The advisers are highly renowned experts in a range of fields, including new media, online journalism and venture capital. Read the complete announcement.

Firm deepens content development expertise, introduces creative director role, and expands client services

Toronto, ON – January 21, 2010 – Sequentia Environics is pleased to welcome the addition of Peter Flaschner, Andrew Wahl, and Heather Morrison to the firm’s Toronto office, while announcing the promotion Christine Manning to vice president, client services.

“Sequentia Environics is scaling for growth as we respond to evolving client needs in areas surrounding online best practices, rich content creation, lead generation strategies, and marketing measurement,” said Jen Evans, founder and chief strategist, Sequentia Environics. “Christine’s contributions have helped pave the way for a busy 2010 and she’s our pick to lead the client service group. And Andrew, Peter, and Heather each introduce unique skillsets that have me bullish on our future.”
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Exvisu and Environics combine analytic and marketing skills to make sense of social commentary

Montréal and Toronto – January 18, 2010 – One of North America’s pioneering social media analysis companies, Exvisu, is joining the Environics family of companies to create Nexalogy Environics Inc. The founders and partners of Exvisu will be continuing in the new firm.

“Our newest member of the Environics family brings exciting new skills and insight to ensure we can provide clients with a 360 degree perspective on consumer attitudes and behavior,” said Michael Adams, President of the Environics Group of Companies. “Just like our research business, the cornerstone of the Nexalogy Environics approach to intelligence is data and analysis.”
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Luckily for ING Direct Canada, its “Save Your Money” slogan is only 15 characters long, well within the 140-character limit for messages posted to the social-networking sensation Twitter.

While other companies scramble to find ways to use Twitter to make money, ING is launching a new initiative it says will help Canadians save money, by showing them just how much they’re spending every two weeks on fees at other banks.

The service, dubbed “Fee Tweeter,” allows users to send a message to a special Twitter account (@feetweeter) every time they spend money on a financial transaction, as part of its ongoing “Fair Fees” campaign. The service tabulates the user’s fees and every two weeks sends a private message to their Twitter account telling them exactly how much they are shelling out for services such as cash machine withdrawals and stop-payment notices on cheques.

ING’s latest plunge into the Twittersphere is by no means the first foray into the social networking realm for a Canadian financial institution. But it highlights a growing desire among businesses to leverage the exploding popularity of social networks such as Twitter and Facebook to engage users, sign up new customers and start generating new revenue streams. [Complete article]

TORONTO, April 6 /CNW/ - For the second year in a row, Environics
Communications has earned the No. 2 ranking on the list of Canada’s 75 Best Workplaces. Generated by the Great Place to Work(R) Institute, the 2009 “Best Workplaces in Canada” list was published today in The Globe and Mail. With a large increase in entries this year the Best Workplaces list has grown from 50 to 75, accepting submissions from more than 200 companies. [Complete article]

While there are many benefits to Twitter – a stream-of-consciousness style of communication and a handy and hip social network – it has proven to bite back and threaten everything from employee attention spans to competitive practices to an afternoon playing hooky, experts say.

“It’s both discomforting for the companies from a messaging perspective, and individuals are not necessarily using it in the best way possible,” says Jen Evans, founder and chief strategist of Sequentia Environics, which helps companies connect with clients using technology. [Complete article]

Once you’ve engaged people, you must have a plan to keep them and use any feedback in the ensuing dialogue, says Jen Evans, founder of Toronto-based social-media consultant Sequentia Environics. In other words, if you’re going to use social media for professional purposes, you need to act like a professional media organization: plan what information you want to provide your audience, make it compelling and deliver it regularly. [Complete article]

September 17 Feature Speakers:

• Barb Anderson, Group Marketing Manager, Intuit Canada
• Ron Hulse, Vice-President, IT and Wireless Terminals, Samsung Electronics Canada
• Jennifer Evans, Founder and Chief Strategist, Sequentia Environics
• Ross Nepean, Vice-President, Global Marketing, TAB Canada

Click here for more information.

“There’s an art to Twitter,” says Jen Evans, the founder of Sequentia Environics, a Toronto consultancy that specializes in community building. “It’s partly entertainment, partly information, partly insight, partly personal commentary.

“If you get that balance right, which Mayor Miller has done - and I don’t think any other Canadian politicians have nailed it so far - you can have magic.” [Complete Article]

Jen Evans, president of Toronto-based Sequentia Communications, has 1,649 followers and tracks the musings of 1,283 others. She is a huge Twitter fan – for herself and her staff of 16.

Her business involves connecting businesses with clients, and she’s found Twitter invaluable for recruiting, drumming up business and building her brand.  [Complete article]