News & Events

Sequentia profiled in Gartner report on Digital Marketing Service Providers

by Amrita Chandra

The marketing landscape has changed significantly over the last two years, with new communication platforms and customer information needs.  Gartner has published its first report on the landscape of digital marketing service providers who help organizations go to market in this environment.

Sequentia Environics is honoured to be one of only twelve agencies profiled in this report.  We are cited for our experience in building online relationships, distilling our experience building over 100 online communities into a planned engagement model and proprietary marketing intelligence software.

The full report is available for purchase at www.gartner.com (ID Number: G00214389)

reddit announces partnership with Sequentia Environics

by Amrita Chandra

July 21, 2011, TORONTO and NEW YORK – reddit and Sequentia Environics today announced a new partnership to develop branded communities for companies wanting to interact with reddit members for product feedback, market research and innovation.

“reddit members are known for being innovators and early adopters” said Erik Martin, General Manager of reddit. “We chose to partner with Sequentia Environics for their expertise in building and optimizing online communities, which companies can use to drive product innovation and market strategy through interactions with the reddit community.”

reddit’s partnership with Sequentia Environics delivers a turnkey community solution that brings together people who are highly influential and engaged online with companies and brands that are looking to innovate and deepen connections to their online audience.

“After building over 100 communities for companies across the globe, we’ve distilled the right strategy and support elements for successful community engagement,” explained Jen Evans, Founder and Chief Strategist of Sequentia Environics. “We are excited to partner with reddit to give their members opportunities to influence the leading companies in every industry, and give these companies a direct dialogue with the reddit community.”

Sequentia  recently conducted a digital ethnographic analysis of the cultural differences between reddit and Digg, discovering key elements central to a vibrant online community.  Download the research report (registration required).

About reddit

reddit (www.reddit.com) is the front page of the internet. With more than 1.2 billion page views and 18 million unique visitors each month, reddit users find, share, rate, and discuss content and opinion in real time from all over of the web. This passionate audience has grown to become the most influential community online and covers a huge variety of interests. reddit is part of Condé Nast.

About Sequentia Environics

Sequentia Environics (www.sequentiaenvironics.com) provides strategy and services to help companies generate better business results from their online initiatives. Using a combination of research, content, community and analytics, Sequentia helps its clients build sustained relationships that generate value for the company and its customers. Sequentia has developed digital communications strategies that generate revenue for a wide range of clients including Bell, The Globe and Mail, TAB Products Inc., Purina, and HP. Visit our website or follow us on Twitter.

 

Sequentia Environics Announces Interpreter, a New Software Platform for Measuring Social Marketing Program Performance

by Amrita Chandra

Interpreter gives companies the ability to compare social media channels and content to measure return on investment and make smarter marketing decisions

July 18, 2011, TORONTO and SAN FRANCISCO – Sequentia Environics today announced the launch of Interpreter, new software that allows a company to measure, analyze, and compare the effectiveness of social media channels and content in deepening audience relationships and generating sales.

Companies including The Globe and Mail will use Interpreter to track and analyze:

  • How social channels and content impact acquisition, retention and ongoing customer relationships;
  • Conversion & engagement comparisons across Twitter, Facebook and LinkedIn, email campaigns and paid search;
  • Which combinations of content offers and channel promotions are driving key activities and business results among customers and prospects.

Using this data, companies can direct their marketing strategy, demonstrate ROI from their social media activities and make smarter use of their marketing budget.

“Social networks and community dynamics have fundamentally changed marketing to be much more complex, but at the same time much more measurable,” said Jen Evans, Founder and Chief Strategist at Sequentia Environics. “Interpreter came out of demand from our existing clients to connect their online activity to real business results – we measure what matters.”

Interpreter is an enterprise web-based SaaS platform and is available in three versions, based on usage and consulting support.  Sequentia is using Interpreter as part of its measurement framework for existing clients, with general availability scheduled for September 2011.

About Sequentia Environics

Sequentia Environics (www.sequentiaenvironics.com) provides strategy and services to help companies generate better business results from their online initiatives. Using a combination of research, content, community and analytics, Sequentia helps its clients build sustained relationships that generate value for the company and its customers. Sequentia has developed digital communications strategies that generate revenue for a wide range of clients including Bell, The Globe and Mail, TAB Products Inc., Purina, and HP. Visit our website or follow us on Twitter.

 

Sequentia Environics announces new digital ethnography offering at Mesh ’11

by Sequentia

Social and community research offers deep understanding of cultural dynamics that drive community adoption

May 26, 2011, Toronto, Canada – Sequentia Environics announced a new service offering today that enables companies to better understand the all-important cultural dynamics of their online community members. This information can lead to increased adoption, greater value for members, greater cohesion and more loyalty.

Digital ethnography enables organizations to uncover the behavioral patterns of online audiences that are not always driven by a tangible need. These types of research findings fill the gaps left by traditional market research such as surveys and focus groups.

Continue reading »

Jen Evans joins Digital Journal advisory board

by Sequentia

Digital Journal, Inc., a leader in social news and citizen journalism, is pleased to announce the formation of a Board of Advisers. The Board will provide expertise to the company’s management team to spearhead new initiatives to grow Digital Journal‘s global media presence. The advisers are highly renowned experts in a range of fields, including new media, online journalism and venture capital. Read the complete announcement.

 

Sequentia Environics Adds Three To Growing Digital Communications Team

by Sequentia

Firm deepens content development expertise, introduces creative director role, and expands client services

Toronto, ON – January 21, 2010 – Sequentia Environics is pleased to welcome the addition of Peter Flaschner, Andrew Wahl, and Heather Morrison to the firm’s Toronto office, while announcing the promotion Christine Manning to vice president, client services. “Sequentia Environics is scaling for growth as we respond to evolving client needs in areas surrounding online best practices, rich content creation, lead generation strategies, and marketing measurement,” said Jen Evans, founder and chief strategist, Sequentia Environics. “Christine’s contributions have helped pave the way for a busy 2010 and she’s our pick to lead the client service group. And Andrew, Peter, and Heather each introduce unique skillsets that have me bullish on our future.” Continue reading »

Nexalogy Environics Launches to Provide Social Media Analysis and Insight

by Sequentia

Exvisu and Environics combine analytic and marketing skills to make sense of social commentary

Montréal and Toronto – January 18, 2010 – One of North America’s pioneering social media analysis companies, Exvisu, is joining the Environics family of companies to create Nexalogy Environics Inc. The founders and partners of Exvisu will be continuing in the new firm. “Our newest member of the Environics family brings exciting new skills and insight to ensure we can provide clients with a 360 degree perspective on consumer attitudes and behavior,” said Michael Adams, President of the Environics Group of Companies. “Just like our research business, the cornerstone of the Nexalogy Environics approach to intelligence is data and analysis.” Continue reading »

ING Direct enlists Twitter in fees marketing war

by Sequentia

Luckily for ING Direct Canada, its “Save Your Money” slogan is only 15 characters long, well within the 140-character limit for messages posted to the social-networking sensation Twitter.

While other companies scramble to find ways to use Twitter to make money, ING is launching a new initiative it says will help Canadians save money, by showing them just how much they’re spending every two weeks on fees at other banks.

The service, dubbed “Fee Tweeter,” allows users to send a message to a special Twitter account (@feetweeter) every time they spend money on a financial transaction, as part of its ongoing “Fair Fees” campaign. The service tabulates the user’s fees and every two weeks sends a private message to their Twitter account telling them exactly how much they are shelling out for services such as cash machine withdrawals and stop-payment notices on cheques.

ING’s latest plunge into the Twittersphere is by no means the first foray into the social networking realm for a Canadian financial institution. But it highlights a growing desire among businesses to leverage the exploding popularity of social networks such as Twitter and Facebook to engage users, sign up new customers and start generating new revenue streams. [Complete article]

Environics Communications Named No. 2 on the List of Canada’s Best Workplaces for the Second Consecutive Year

by Sequentia

TORONTO, April 6 /CNW/ – For the second year in a row, Environics
Communications has earned the No. 2 ranking on the list of Canada’s 75 Best Workplaces. Generated by the Great Place to Work(R) Institute, the 2009 “Best Workplaces in Canada” list was published today in The Globe and Mail. With a large increase in entries this year the Best Workplaces list has grown from 50 to 75, accepting submissions from more than 200 companies. [Complete article]