Innovative retail experiences, Twitter dipping into the e-mail game and yet another new Google feature all after the cut:
Capturing the attention of the ever-elusive Millennial
Marketers are forever trying to pin down what makes the ever-elusive Millennials tick. The code may finally have been cracked at this year’s Mashable Connect.
One of the multitude of speakers enlisted to discuss social media was 14 year old Adora Svitak, a renown author, educator and speaker. She made a case for social empowerment and the draws that truly spark the Millennial generation when it comes to social media.
Opening for Researcher (CONTRACT)
Sequentia Environics, a digital marketing agency, is looking for a contract Researcher with strengths in qualitative, online research. You’ll work with an eclectic team of strategists and researchers, gathering insight for brands such as Microsoft, HP, The Globe and Mail and many more.
What you’ll do:
- Gathering qualitative data through Advanced Google search and tools such as Sysomos and Scout Labs.
- Assisting in qualitative interviews and coding interview data.
- Working with the Strategy and Research team to analyze data and develop insights.
- Analyzing and reporting on quantitative research.
What you’ll have:
- Academic degree;
- Past experience in online qualitative research;
- Proven ability to effectively manage your time and deliverables;
- An eye for accuracy and attention to detail;
- Hands-on mentality;
- Experience using advanced Google search;
- Excellent communicative and written skills in English;
- Experience using Social Media Monitoring Tools is a plus.
If this sounds like you, please get in touch with your resume and references.
Three Things Thursday
This week’s Three Things Thursday covers a new drawing app, a twitter story that has potential and Tumblr’s latest foray into staying on top of the social media pyramid.
Is Social Media still Media?
AdAge published a fascinating blog post Monday morning by Larry Friedman highlighting the divide between the wants of a consumer when interacting with social media versus the goals of the brand.
Three Things Thursday
Skype re-imagines the 
, the New York Times looks at Pop Stars and their online presence and someone creates a new game on the Internet. Find out just what that’s all about below the cut with this week’s Three Things Thursday…
The Ultimate Customer Experience Infographic
I share a lot of infographics on this blog, because I find that sometimes a very complicated theory can be boiled down with the art of a few select graphs and pictures. Perhaps it’s got to do with the old adage that a picture is worth a thousand words, but whatever it is, I think the infographic below the cut says enough to fill volumes.
Intrigued? Click below to see why I think this graphic has nailed why the online customer experience is having such a positive impact on brands.
Social Commerce – Are you onboard?
There’s a lot of talk recently around our office about social commerce and it’s direct effect on sales of a brand. Now there’s no questioning the power of the internet, but here are some stats directly relating to the business side to persuade you that Social Commerce is not only here to stay, but can have a powerful impact on your bottom line.
Three Things Thursday
This week’s Three Things Thursday include a “very important video”, the death of MySpace and it’s impact on the music industry and Google’s latest bid for world domination the Internet.
Google+ Gets A Makeover
Google+ made 8 significant changes to their profile pages recently that might just make them more appealing to brands. Check out what they are and what their impact means after the cut: