Ujwal’s work involves leading and evolving Sequentia’s Community and Research Practice, as well as developing and executing digital strategies for clients who’re looking to build an engaged, self-sustaining online community. Ujwal is also helping Sequentia roll out and execute a new community offering with Lithium, a social CRM software company. He has spent his past lives as an ethnographer and digital marketer in the technology, media and tourism industries. He currently blogs for the Huffington Post and also writes on http://marketingtoculture.com. Ujwal is also a musician and plays and writes music for a local Toronto band called “Do Mar”.