“Social business” has quickly turned into a buzzword, but for many companies figuring out the best way to deploy social media tools for a B2B audience can still be a big challenge. Every organization has a different comfort level with social media, and not every channel is appropriate for your business niche.
To help sort out the Facebook likes from the Google+s, our sister company Environics recently hosted a panel discussion entitled The B2B Social World with Ryan Poissant of MaRS, Samantha Morris of Backup Heroes, Rob Maurin of Wave Accounting and Amrita Chandra from Sequentia Environics.
Check out the event on YouTube, including insights such as:
• Why Google+ might be an overlooked but effective B2B tool
• How Facebook can be used to improve intercompany communication
• When to use a blog to establish thought leadership
What social media channels have successfully met your particular B2B needs? Feel free to share with us some of your recent experiences.