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THE COMMUNITY EFFECT

1 Comment / April 28th, 2009 / by Jen Evans

Planning for the Social Eruption

The flash mob and social firestorm can be considered a risk for any major brand actively engaging online. Examples from Motrin to Amazon to Dominos have gotten huge coverage in both marketing trade media and the mainstream media as the social media fear machine kicks into high gear.

In other words, we seem to be living in an environment where information, misinformation, and emotional reactions can spread like wildfire. Brands, brand managers, and communications executives alike struggle with how to adapt to this changeable environment. READ MORE

NEWS & EVENTS

No Comments / April 7th, 2009 / by sequentia

Environics Communications Named No. 2 on the List of Canada’s Best Workplaces for the Second Consecutive Year

TORONTO, April 6 /CNW/ - For the second year in a row, Environics
Communications has earned the No. 2 ranking on the list of Canada’s 75 Best Workplaces. Generated by the Great Place to Work(R) Institute, the 2009 “Best Workplaces in Canada” list was published today in The Globe and Mail. With a large increase in entries this year the Best Workplaces list has grown from 50 to 75, accepting submissions from more than 200 companies. [Complete article]

No Comments / March 23rd, 2009 / by sequentia

Twitter at work – just don’t be a twit

While there are many benefits to Twitter – a stream-of-consciousness style of communication and a handy and hip social network – it has proven to bite back and threaten everything from employee attention spans to competitive practices to an afternoon playing hooky, experts say.

“It’s both discomforting for the companies from a messaging perspective, and individuals are not necessarily using it in the best way possible,” says Jen Evans, founder and chief strategist of Sequentia Environics, which helps companies connect with clients using technology. [Complete article]